Bringing Utility to WheelCoin: Discounts for Green Mobility

Boyd Cohen, Ph.D. CEO IoMob
2 min readDec 23, 2022

As we head to the end of the year, we are excited to announce a new feature in WheelCoin is going live in the next few days, first in Android and soon after in the iOS.

WheelCoin is the first Move2Earn app that rewards and gamifies users to move green. From day one, our goal at Iomob has been to accelerate the adoption of green mobility on a global scale.

Climate change is real and unfortunately the transportation sector has had an increasing impact on our collective carbon emissions as populations grow and more people rely on cars with combustion engines. Yet there are so many green alternatives for people and our job at Iomob is to make those alternatives more visible, and more accessible to more people.

WheelCoin was born to address this problem by gamifying users to move green. Every journey taken that is less emitting than a normal car results in the users earning 1 WheelCoin for every kilogram of avoided carbon emissions had the user taken a normal car for that journey.

As you can see from the screenshot above, since I started testing WheelCoin in September, I have personally earned over 120 WheelCoin (WHL).

In the next 10 days or so, users will begin seeing the capability in their WheelCoin apps to burn WHL to obtain discounts on green mobility services. We have signed more than a dozen agreements so far with scooter sharing companies like Dott and Tier, e-bike sharing and subscription services like Beryl and Wifly, EV taxi and carsharing services like Ouno and The Out (from Jaguar) and even electric boat taxis in Prague!

Thus, WHL earned for free by users of the WheelCoin app for moving green can be converted into real discounts when users want to try out these green mobility services.

This is a win for green mobility enthusiasts, for the green mobility services and for the planet. This is our gift to the world this holiday season.

To learn more about WheelCoin, visit our website, join our discord or follow us on Twitter.



Boyd Cohen, Ph.D. CEO IoMob

Boyd is a researcher and entrepreneur in smart, sustainable & entrepreneurial cities, He´s authored 3 books & is CEO of IoMob.