Those of us in the mobility space have been analyzing the trends and evaluating what is the new normal post-Covid. Thankfully, it seems, there is a growing interest in accelerating our path to zero carbon in the transportation ecosystem with cities and national governments creating funding programs to enable more active travel infrastructure cities.

There is no doubt the best thing for our cities and planet is to reduce dependence on single occupant private vehicles which contribute to congestion, air contamination and GHG emissions. …


In Bill Gates most recent book, How to Avoid a Climate Disaster, he presents important evidence regarding the need to accelerate a path to zero emissions by 2050. He references the generally accepted current annual global emissions of 51 billion tons and implores us to leverage existing low carbon technologies and invest in R&D to build those we are missing to get us to zero. …


Ten years ago, Marc Andreesen, the famed Venture Capitalists and co-founder of Netscape, published a seminal post on how and why “Software is Eating the World”.

Andreesen captured what was becoming increasingly apparent, that software companies were beginning to develop solutions which were taking over businesses and industries based on physical products pre-Internet. Andreesen used high profile examples like Amazon dominating Borders and other physical book stores, Apple dominating music and Netflix dominating Blockbuster, etc.

This trend has only accelerated in the last decade and seemingly no industry is immune to the threats and opportunities software innovation brings. Mobility, the…


We are at a crossroads. While we stand on the verge of a digital revolution that promises to be greener and more sustainable, we also still cling to the paradigms of our industrial past. It is this straddling of old and new that stymies our progress despite having the tools necessary to accelerate this revolution. On this 51st anniversary of #earthday, I found it a good time to reflect on where we are, what our best potential outcomes are, and how best to get there.

It is heartening to observe how the current political, business and social climates have shifted…


Paris Mayor Anne Hidalgo has made waves in the urban planning and mobility space by creating an ambitious goal of ensuring all residents live within 15 minutes walking or cycling of their daily activities. Paris and many other cities including the C40 coalition, is now endorsing the 15 minute city as part of its post-Covid policy strategy.

Cities embracing the 15-minute plan are focused primarily on making the necessary physical changes by taking back public space (car lanes) and replacing them with dedicated pedestrian and cycling paths. In some cities, countries and regions, like the UK, they are going another…


A frequent question in the Mobility as a Service (MaaS) space is what is the best role for a local public transit agency (PTA) or regional transit agency (RTA)? Some agencies want to build, own and operate their own private MaaS platform. Some want to own and operate their own private platform but outsource the development of a closed model like MaaS Madrid.

At least at Iomob we believe proprietary, closed MaaS platforms operated by a City or the PTA/RTA are not desirable. It takes significant taxpayer money to build or develop proprietary platforms and it is not likely that…


Rail services are the transit lifeblood of many cities and regions around the globe. They usually provide a consistent, reliable and carbon-friendly means of mobility for commuters and travelers.

The quality and speed of rail services have improved markedly in the last ten years, coinciding with an explosion of new app-based mobility services. Carsharing, carpooling, scooter and bikesharing, and ridehailing have become major players in urban travel markets.

The new mobility models offer superb digital customer experiences, but are disconnected from existing rail and transit options. For rail operators, large customer bases and quality services continue to drive demand, but…


Encouraging citizens to avoid public transit and rail unless there is no possible alternative is an emerging policy recommendation in countries and cities around the globe. As an “urban and climate strategist” my heart sank when I first heard Boris Johnson. make this recommendation.

We at Iomob believe this policy tool is a blunt force instrument that should be removed from the tool belt. Yes many cities and countries are taking the opportunity brought by this crisis to rethink public space and the economic, social and environmental toll car-centric policies have had on society. …


Iomob was the first Mobility as a Service (MaaS) company to build a specific MaaS solution for the rail industry (RailMaaS). After a highly competitive process, Renfe, the Spanish rail operator with the second largest high-speed rail network in the world!, chose Iomob to develop an extended trial in Spain, starting with users between Barcelona and Madrid. Today we are excited to announce that we will be commencing what we hope to be a long and productive partnership with our second rail client, London North Eastern Railway, LNER.

We are proud of what we have built for Renfe so far…


A recent report from Juniper Research projecting $405 million in revenues for the MaaS industry in 2020, exploding to $52 billion by 2027 is only going to further increase interest from a range of travel and transport players to explore deploying MaaS solutions in the coming years. Moovit´s recent nearly $1 billion exit via Intel is also generating a lot of interest in the industry helping to validate the potential for growth in the industry.

As an enterprise Mobility as a Service (MaaS) software company working with transit authorities, rail operators and other transport and travel players, we at Iomob…

Boyd Cohen, Ph.D. CEO IoMob

Boyd is a researcher and entrepreneur in smart, sustainable & entrepreneurial cities, He´s authored 3 books & is CEO of IoMob. boydcohen.impress.ly

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